Pricing That Undercuts the Usual Agency Path
Most agencies front-load the pain with a big invoice and hourly support after that. Web54 flips it: a smaller, saner starting investment and steady monthly care, so you’re not choosing between “do nothing” and “burn the budget” every time you need a change.
No Hidden Costs
Clear scope, clear ranges, and written expectations. Work is agreed before it’s done.
Value Over Vanity
We prioritize features that move revenue, bookings, or operations, not vanity trophies.
Local-Friendly
PNW-aware pacing and communication that respects your time, your team, and your budget.
Investment Comparison
How Web54’s model stacks up against a typical agency quote
Flexible Packages, Clear Starting Points
These tiers are starting points, not cages. Most clients fit comfortably into one of these ranges, and we’ll map your estimate to a clear plan before work begins.
Starter
For small teams and new ventures that need a credible, modern site without a heavy upfront bill.
What's Included
- Custom-built website (no templates)
- Mobile-responsive design
- Foundational SEO setup
- Contact forms & basic lead capture
- Analytics, SSL, and hosting setup
- Client portal access
- Monthly maintenance & security updates
Typical Limits
- Up to ~5 core pages
- Simple lead or booking flow
- Standard integrations only
Professional
For growing businesses that want stronger lead flows, better tools, and faster support.
What's Included
- Everything in Starter
- Expanded pages & content types
- Online payments or simple storefront
- Advanced forms or booking flows
- Light admin tools for self-updates
- Priority support (target 48hr response)
- Monthly strategy check-ins
- Performance & UX tuning
- Analytics & event tracking setup
Typical Limits
- Typically up to ~10–15 pages
- Standard hosting tier
Platform
For teams that need portals, deeper integrations, or custom workflows that behave like internal tools.
What's Included
- Everything in Professional
- Customer / staff / admin portals
- Custom backend or workflow logic
- Stripe, Shopify, or CRM integrations
- Enhanced security and monitoring
- Reserved developer time each month
- Weekly or bi-weekly strategy sessions
- Custom reporting & dashboards
- Service-level expectations defined in writing
Why a Subscription Beats Project-Only Work
Instead of a big launch followed by silence, you get a site that keeps pace with your business, and a partner who already knows the context.
Predictable Costs
No surprise invoices or random hourly spikes.
You’ll see ballpark ranges up front. Work is discussed, estimated, and approved before it’s scheduled.
Always Have a Developer
No more hunting for a freelancer every time you need a change.
You get a consistent partner who knows your stack, your industry, and your history.
Faster Response Times
Requests are acknowledged quickly and scheduled cleanly.
Most routine updates are acknowledged within 1–2 business days and slotted into your plan.
Continuous Improvement
Your site doesn’t sit unchanged for years.
Regular content updates, performance care, and small improvements that compound over time.
Web54 vs. Traditional Agencies
Same quality stack, calmer numbers. Here's how the model differs from a big one-off project.
| Area | Traditional Agencies | Web54 Approach |
|---|---|---|
| Initial Development Cost | Commonly $8,000–$30,000+ for a custom small-business site | Most projects land between $2,000–$8,000 depending on scope |
| Timeline to Launch | 3–6 months typical | Often 2–6 weeks for most small-business sites |
| Ongoing Support | Hourly billing ($100–$200/hr) or paid change orders | Steady monthly care with agreed work baked into your plan |
| Communication | Email chains, tickets, and phone tag | Client portal with clear threads, status, and history |
| Updates & Changes | New quotes for every round of changes | Planned into your month so smaller changes stay small |
| Long-term Relationship | Project-based, often ends after launch | Ongoing partnership with context and continuity |
Total Cost of Ownership
How predictable monthly care performs over time
Long-Term Value That Compounds
As your business changes (new services, new locations, new offers) your site can change with it. No full rebuilds every few years, just steady improvements layered over a solid base.
Continuous Optimization
Search tweaks, UX improvements, and performance tuning folded into regular work.
Proactive Security
Updates, patches, and checks that reduce emergencies and late-night surprises.
Growth Support
New sections, offers, or campaigns planned into the roadmap instead of bolted on last minute.
Frequently Asked Questions
Straight answers about pricing, timelines, and how the monthly partnership works.
Where do most projects land price-wise?
Most small-business builds land between $2,000–$6,000 depending on complexity, with monthly care typically between $99 and $249. Portal or platform-style work starts higher because it behaves more like a custom internal tool.
How does the subscription model work?
After your initial build, a monthly fee covers hosting setup, maintenance, updates, and support. You’re not buying hours, you’re buying a steady relationship with clear expectations month to month.
What if I want to cancel my subscription?
You can end the engagement with 30 days’ written notice. Your website remains yours, and we’ll provide files and reasonable handoff guidance according to the agreement.
How quickly can you make updates to my site?
Most small updates are handled within 48–96 hours via the client portal, depending on your tier and current workload. Larger features or new sections are scoped and scheduled like mini-projects.
Do I own my website?
Yes. You own your code, content, and assets. Your monthly plan covers ongoing services and care, not ownership of your brand or data.
How do you compare to other web development agencies?
Most agencies in the US will quote $8k–$30k+ for the kind of projects we handle every month. Web54 is intentionally priced to come in under typical agency quotes while still including ongoing support, not just a launch.
Ready for a Calmer Web Plan?
Whether you’re launching your first site or replacing one that’s not working, we’ll anchor to your budget, show you what fits, and keep monthly costs steady.